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2009  •  In Collection

Architecture, sustainable

Gavin D. J. Harper

In the academic world, the term “science communication” refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology – as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information.Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views ... Preview: Architecture, Sustainable While architecture is often seen culturally as a design-based activity that results in the production of a visually and aesthetically pleasing built environment, the design of sustainable buildings requires an approach that is informed by a knowledge of emergent technologies available to achieve this, as well as a sound grasp of the applied field of “building science.” Practitioners apply these principles in the design of buildings, and architectural technologists inform their work with a functional understanding of the technologies that can be used to reduce a building's energy and materials input demand. Grounding science and technology communication in this way helps to make it relevant, demonstrating to an audience that what may appear to be abstract concepts can be put to use in everyday contexts.
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Cite This Work

10.4135/9781412959216.n19
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